Dr. Yubo Hou is an associate professor in Department of Managerial and Social Psychology of Peking University. He obtained his Ph.D. degree in psychology from Peking University in 2004. His research interests are on personality and social psychology, cyber psychology, cultural psychology and social media research.

List of Publications

Cao Yi; Wang, Yijiang; Hou, Yubo; Ji, Li-Jun(2026).Beyond Laughter: How Culture Shapes the Meaning and Preference of Humor. Personality and Social Psychology Bulletin Advance online publication https://doi.org/10.1177/01461672251405520

Ge, Xiaoyu; Zhang, Xiaomeng; Li, Qianyi; Zhang, Zhao; Hou, Yubo(2025). Maximizers Abandon More Before Decisions, Regret More After Decisions, and Re-Maximize More for Second-Time Decisions: Real-World Analysis of Online Consumer Behaviors.  Personality and Social Psychology Bulletin Advance online publication https://doi.org/10.1177/01461672251385756

Yi Cao, Yubo Hou & li-jun Ji(2025)Cultural tightness reduces humor production: Evidence from Multiple Countries. American Psychologist Advance online publication. https://doi.org/10.1037/amp0001607

Zheng, W., Yu, H., & Hou, Y. (2025). Narcissism Unveiled: Exploring the Dynamics of emotion and everyday creativity. Psychology of Aesthetics, Arts, and Creativity. Advance online publication. https://doi.org/10.1037/aca0000772

Dong, Z., Yang, T., Jia, X., Cao, Y., & Hou, Y. (2025). Poverty makes me overwork: The influence of subjective socioeconomic status on involution behavior. Journal of Pacific Rim Psychology, Vol,19:1-17. https://doi.org/10.1177/18344909251387772

Yi Cao, Jiahao Cao; Yubo Hou & li-jun Ji(2025). How Humorous is AI? Exploring ChatGPTs Role in Humor Generation and Human-AI Interaction. Computers in Human Behavior Reports,20(2025)100807. https://doi.org/10.1016/j.chbr.2025.100807

Dong, Z., Han, B., Yang, T., Chen, S., Cao, Y., & Hou, Y. (2025). Humor Production Promotes Creativity: The Mediating Role of Self-Efficacy and the Moderating Role of Fear of Authority. Behavioral Sciences, 15(8), 1003. https://doi.org/ 10.3390/bs15081003

Ge, X. & Hou, Y. (2025). Social influence during public crises: Weekly dynamics and adaptive patterns of conformity to the collective following the COVID-19 outbreak. The Proceedings of the National Academy of Sciences  122 (25) e2500008122 https://doi.org/10.1073/pnas.2500008122

Cao, Y., Li, H., Jiang, T., Dang, J., Hou, Y(2025). Laughing off cyber spoofing: the role of self-deprecating humor in enhancing celebrities’ interpersonal likeability. BMC Psychol 13, 501 (2025). https://doi.org/10.1186/s40359-025-02841-7

Gui, Y,. & Hou,Y(2025). Examining Older Adults’ Filial Expectation and Evaluation of Adult Children. Journal of Comparative Family Studies. Advance online publication. https://doi.org/10.3138/jcfs-045-202

Sun, Z., Chen, S., Wang, K., Yuan, M., & Hou, Y*. (2025). Fighting Aging with Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption. International Journal of Consumer Studies. Advance online publication https://doi.org/10.1111/ijcs.70016

Yang, T., Zheng, X., Dong, Z., Zheng, Y., & Hou, Y. (2025). Bridging the gap through common features: The semantic structure of creative metaphors. Psychology of Aesthetics, Creativity, and the Arts Advance online publication https://doi.org/10.1037/aca0000737

Shi, L., Hou, Y., Su, R. et al. Self-enhancing humor: an antidote for perfectionists’ stress coping. Curr Psychol 44, 818–836 (2025). https://doi.org/10.1007/s12144-024-07196-7

Wang, Q., Suo, T., Mei, L., Guan, L., Hou, Y., & Dai, Y. (2025). Do future actions matter more than past deeds? Temporal moral attribution in U.S. and Chinese school-age children. Developmental Psychology, 61(2), 228–240. https://doi.org/10.1037/dev0001825

Liu,Y.; Hou,Y., & Hong,Y(2025). The profiles, predictors, and intergroup outcomes of cultural attachment. Personality and Social Psychology Bulletin Vol,51(3) :374-393 https://doi.org/10.1177/01461672231190753.

 Sun, Z., Yuan, M., Zhang, J., Kou, S., & Hou, Y. (2025). The Role of Awe on Booking Intention in Short-Term Rentals. Journal of Hospitality & Tourism Research, Vol. 49(2) 298–308. https://doi.org/10.1177/10963480231179996

Yuan, J., Cao, Y., Feng, M., & Hou, Y. (2024). The effect of short-form video usage on self-expansion. Psychology of Popular Media. Advance online publication https://doi.org/10.1037/ppm0000572

Yang, T., Chen, Y., Wu, G., & Hou, Y. (2024). Free but controlled mind creates through reference: The role of shifting and idea referencing in individuals with different working memory and mind wandering profiles. Psychology of Aesthetics, Creativity, and the Arts. Advance online publication. https://doi.org/10.1037/aca0000708

Ge, X., Li, X., & Hou, Y. (2024). Confucian ideal personality traits (Junzi personality) and leadership effectiveness: Why leaders with traditional traits can achieve career success in modern China. Journal of Organizational Behavior, 45(5), 741–763. https://doi.org/10.1002/job.2764

Li,H., Yang,L., Wang,T., Xiao,R., Song,L., Xie,W., Wang, Z.,Wu, Y., Su,R., Ma,H., Hou,Y.(2024), Structured diary introspection training: A kind of critical thinking training method can enhance the Pro-C creativity of interior designers,Thinking Skills and Creativity,52, 101530,  https://doi.org/10.1016/j.tsc.2024.101530.

 Zheng, Y.; Hou, Y.; Dong, Z. (2024), From Good Expectancy to Good Feelings: How Optimism Is Related to Subjective Wellbeing in Chinese Adults through the Pathway of Coping. Behav. Sci. 14, 165. https://doi.org/10.3390/bs14030165

Sun, Z.Zhou, H.Yang, T.Wang, K. and Hou, Y. (2024), Unique consumption: the impact of busy mindset on preference for angular versus circular shapes. Journal of Product & Brand Management. 33 (3): 357–369,  https://doi.org/10.1108/JPBM-02-2023-4366

Dong, Z., Yang, T., Hou, Y., Cao, Y., & Feng, M. (2024). System-justifying belief alleviates online privacy concerns: The mediating role of relatedness satisfaction and general trust. Computers in Human Behavior. 154,108140 https://doi.org/10.1016/j.chb.2024.108140

Yi Cao,Y., Liu,Y., Hou.Y*., & Ji, L.-J*.(2024). Essentializing Humor: Implications for Pursuing Humorous. Journal of Happiness Studies, 25,11 https://doi.org/10.1007/s10902-024-00717-y

Yang, T., Zhang, Q., Sun, Z. , & Hou, Y. . (2024) Automatic assessment of divergent thinking in Chinese language with TransDis: A transformer-based language model approach. Behavior Research Methods, 56, 5798–5819 . https://doi.org/10.3758/s13428-023-02313-z

Wang, K.; Sun, Z.; Hou,Y,* ; Yuan, M,.(2023). Coping with Mortality Salience: The Role of Connection Thinking and Afterlife Beliefs in Chinese Context, Frontiers in Psychology-Personality and Social Psychology. 14,1190906 doi: 10.3389/fpsyg.2023.1190906

 Liu, Z.; Yu, H.; Feng, M.;Hou, Y*.(2023) Thinking Styles and Creativity: The Mediating Role of Psychological Adjustment in College Students. Behav. Sci. 13, 875. https://doi.org/10.3390/bs13100875

 Dong, Z; Wu, Z; Hou, Y*.(2023). Protect the environment for impressing others? Understanding whether, why, and when relational mobility shapes individual pro-environmental behaviors . Journal of Cleaner Production 427,139215 https://doi.org/10.1016/j.jclepro.2023.139215

 Yu, Y.; Sun, Z.; Feng, C.; Xiao, X.; Hou, Y (2023). The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments. Foods 12,3270.  https://doi.org/ 10.3390/foods12173270

 Pan, X., Wang, Q ., & Hou,Y(2023). Are We Braver in Cyberspace? Social Media Anonymity Enhances Moral Courage,Computers in Human Behavior, 148,107880 https://doi.org/10.1016/j.chb.2023.107880

 Lv, J.; Sun, Z.; Li, H.; Hou, Y(2023). The Role of Negative Perfectionism and the Relationship between Critical Thinking and the Halo Effect: Insights from Corporate Managers in Human Resources. Behav. Sci. 2023, 13, 533. https:// doi.org/10.3390/bs13070533

 Cao,Y, Zhou,K, Wang,Y, Hou,Y* ., & Miao,R (2023). The influence of leader humor on employee creativity: from the perspective of employee voice. Front. Psychol. 14,1162790. doi: 10.3389/fpsyg.2023.1162790

 Meng, W.; Feng, M.; Yu, H.; Hou, Y*(2023). The Impact of the Chinese Thinking Style of Relations on Mental Health: The Mediating Role of Coping Styles. Behav. Sci.. 2023, 13, 442. https://doi.org/10.3390/ bs13060442

Dong, Z., Hou, Y*., Cao, Y., & Wu, Z. (2023). Relational Mobility and Problematic Internet Use: A Person–Environment Interactionist Perspective. Social Media + Society. 9(1):1-14 https://doi.org/10.1177/20563051231155113

Huang, L.; Hou, Y*.; Sun, Z.; Wang, Q(2023). How Does COVID-19 Risk Perception Affect Sense of Control? The Roles of Death Anxiety and Confucian Coping. Int. J. Environ. Res. Public Health,20, 2299. https://doi.org/10.3390/ ijerph20032299

Sun, Z.; Hou, Y*.; Song, L.; Wang, K.; Yuan, M(2023). The Buffering Effect of Awe on Negative Emotions in Self-Threatening Situations. Behav. Sci., 13, 44. https://doi.org/ 10.3390/bs13010044

Cao, Y., Liu, Y., Hou, Y*., & Ji, L.-J*. (2023). The effects of benevolent vs. corrective humor on interpersonal liking and behavioral compliance. Personality and Individual Differences. 200, 111907. https://doi.org/10.1016/j.paid.2022.111907

Mert, N., Hou, Y., Wang, Q. (2023). What lies ahead of us? Collective future thinking in Turkish, Chinese, and Americans. Memory & Cognition.  51:773–790 https://doi.org/10.3758/s13421-022-01321-2

Cao,Y., Hou,Y*., Dong, Z., & Ji L,J.(2023). The Impact of Culture and Social Distance on Humor Appreciation, Sharing, and Production. Social Psychological and Personality  Science. 14(2):207-217  https://doi.org/10.1177/19485506211065938

Ran, Y.; Hou, Y*.; Dong, Z.; Wang, Q. (2022) Moral Observer-Licensing in Cyberspace. Behav. Sci., 12, 148. https://doi.org/10.3390/ bs12050148

Shi, L.; Li, H.; Huang, L.; Hou, Y*.; Song, L. (2022). Does Cyberostracism Reduce Prosocial Behaviors? The Protective Role of Psychological Resilience. Int. J. Environ. Res. Public Health, 19, 4388. https://doi.org/10.3390/ ijerph19074388

Ge, X., & Hou, Y*.(2022). Patterns of achievement attribution of Chinese adults and their sociodemographic characteristics and psychological outcomes: A large-sample longitudinal study. Personality and Individual Differences. 184, 111230 https://doi.org/10.1016/j.paid.2021.111230

Hou,Y*., Pan, X., Cao, X., & Wang, Q.(2022).Remembering Online and Offline: The Effects of Retrieval Contexts, Cues, and Intervals on Autobiographical Memory. Memory, 30(4):441-449  https://doi.org/10.1080/09658211.2021.1953078

Hou, Y.; Gao, M.; Huang, L.; Wang, Q(2021). Air Pollution Reduces Interpersonal Trust: The Roles of Emotion and Emotional Susceptibility. Int. J. Environ. Res. Public Health , 18, 5631. https://doi.org/10.3390/ ijerph18115631

Li, H.,Wang,T., Cao, Y., Song, L., Hou, Y., & Wang,Y. (2021): Culture, Thinking Styles and Investment, Psychological Reports,125(3):1528–1555,DOI: 10.1177/0033294121997778

Jiang,T., Chen, Z., Wang, S., & Hou, Y (2021): Ostracism Disrupts Self-Continuity, Personality and Social Psychology Bulletin,Vol. 47(9) : 1390–1400 https://doi.org/10.1177/0146167220974496

Ji, L.J., Khei, M., Yap, S., Wang, X., Zhang, Z., & Hou,Y.(2021). Cultural Differences in the Construal of Suffering and the COVID-19 Pandemic, Social Psychological and Personality Science , 12(6) 1039-1047, DOI: 10.1177/1948550620958807

Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(1), article 4. doi: 10.5817/CP2019-1-4

Jiang,T., Li ,H., & Hou,Y. (2019) Cultural Differences in Humor Perception, Usage, and Implications. Frontiers in Psychology. 10:123. doi: 10.3389/fpsyg.2019.00123

Hou,Y., Jiang, F., & Wang, X.(2019): Marital commitment, communication and marital satisfaction: An analysis based on actor–partner interdependence model. International Journal of Psychology, 54(3),369-376. DOI: 10.1002/ijop.12473

Wang,Q., Hou,Y., Koh, J. B. K., Song,Q., & Yang,Y.(2018)Culturally Motivated Remembering: The Moderating Role of Culture for the Relation of Episodic Memory to Well-being, Clinical Psychological Science.Vol. 6(6) 860–871. https://doi.org/10.1177/21677026187840 

Wang,Q., Hou,Y., & Gould,T.(2018)Dialecticism and the Future Self in Cultural Contexts: Relations to Well-Being. Chapter in The Psychological and Cultural Foundations of East Asian Cognition, edited by Julie Spencer-Rodgers & Kaiping Peng. Publisher: Oxford University Press 456-478

Hou, Y., Jiang,T., & Wang,Q.(2017)Socioeconomic Status and Online Shaming: The Mediating Role of Belief in a Just World,Computers in Human Behavior,Vol.76:19-25 https://doi.org/10.1016/j.chb.2017.07.003

Wang, Q., Lee, D., & Hou, Y. (2017) Externalising the autobiographical self: sharing personal memories online facilitated memory retention, Memory, 25:6, 772-776, DOI: 10.1080/09658211.2016.1221115

Jiang,T., Hou, Y., & Wang,Q.(2016):Does micro-blogging make us “shallow”? Sharing information online interferes with information comprehension , Computers in Human Behavior, Vol.59:210-214, https://doi.org/10.1016/j.chb.2016.02.008

Hsieh, H.F., Zimmerman, M. A., Xue, Y., Bauermeister, J. A., Caldwell, C. H., Wang, Z., & Hou, Y.  (2016). Cumulative Risks and Promotive Factors for Chinese Adolescent Problem Behaviors. Journal of Applied Developmental Psychology. 43:71-82 doi:: 10.1016/j.appdev.2016.01.003

Wang, Q., Gould, T., & Hou, Y. (2015). Is the future always brighter than the past? Anticipation of changes in the personal future after recall of past experiences. Memory, 23, 178-186. doi:10.1080/09658211.2013.877147

Wang, Q., Koh, J. B. K., Song, Qi., Hou, Y.(2015):Knowledge of Memory Functions in Euro-American and Asian Adults and Children: The Relation to Autobiographical Memory. Memory, Vol. 23(1)25-38:DOI:10.1080/09658211.2014.930495

Hsieh, H.F., Zimmerman, M. A., Xue, Y., Bauermeister, J. A., Caldwell, C. H., Wang, Z., & Hou, Y. (2014): Stress, Active Coping and Problem Behaviors among Chinese Adolescents, Journal of Orthopsychiatry Vol. 84(4):364–376

Qi Wang, Diana Capous, Jessie Bee Kim Koh & Yubo Hou(2014): Past and Future Episodic Thinking in Middle Childhood, Journal of Cognition and Development, 15(4):625–643 DOI:10.1080/15248372.2013.784977

Paul E. Jose;Kerstin Kramar;Yubo Hou(2014):Does Brooding Rumination Moderate the Stress to Depression Relationship Similarly for Chinese and New Zealand Adolescents? Journal of Educational and Developmental PsychologyVol. 4, No. 1,114-127.

Jiang, F., Lu, S., Hou, Y., & Yue, X.(2013). Dialectical Thinking and Health Behaviors: The Effects of Theory of Planned Behavior. International Journal of Psychology, Vol 48(3)206-214, DOI:10.1080/00207594.2012.656130

Qi Wang, Martin A, Conway, Sarah Kulkosky, Yubo Hou, Katrin Mueller-Johnson, Cagla Aydin and Helen L,Williams(2012) The “Egocentic” Americans? Long-Term Memory for Public Events in Five Countries. In Trends in Cognitive Sciences 183-190, Editor: Miao-Kun Sun, Nova Science Publishers, Inc.

Yubo Hou, Ge Gao, Fei Wang, Tingrui Li and Zhilan Yu. Organizational Commitment and Employee Creativity: the Moderating and mediating effect of Thinking Styles”Annals of Economics and Finance2011,12(2):411-431

Sarah Kulkofsky ,Qi Wang , Martin A. Conway ,Yubo Hou , Cagla Aydin, Katrin Mueller-Johns, and Helen Williams: Cultural variation in the correlates of flashbulb memories:An investigation in five countries. Memory, 2011,19(3),233-240.

Qi Wang , Yubo Hou, Huizhen Tang ,and Alicia Wiprovnick: Travelling bacwards and forwards in time:Culture and Gender in Episodic specificity of past and future events. Memory,2011,19(1)103-109

Qi Wang, Carole Peterson, Yubo Hou: Children Dating Childhood Memories, Memory , 2010,18(7):754-762 

Sarah Kulkofsky, Qi Wang, Yubo Hou: Why I Remember That: The Influence of Contextual Factors on Beliefs about Everyday Memory, Memory & Cognition 2010,38(4)461-473

Rebecca Myerson, Yubo Hou, Huizhen Tang, Shui Li, Hui Lin, and Zhuxuan Ye:Home and Away: Chinese Migrant Workers between Two Worlds,Sociological Review , 2010,58(1):26-44

Carole Peterson, Qi Wang, Yubo Hou: “When I Was Little”: Childhood Recollections in Chinese and European Canadian Grade-School Children. Child Development 2009,80(2):506-518

Zorana Ivcevic ,David B. Pillemer,Qi Wang,Yubo Hou Huizhen Tang ,Tamara Mohoric, Vladimir Taksic: When We Feel Good and Bad About Ourselves: Self-Esteem Memories Across Cultures, Memory, 2008,16(7),703-711

Rodgers,J.,Peng, K.P. Wang, L., & Hou, Y.B: Dialectical Self-Esteem and East-West Differences in Psychological Well-being, Personality and Social Psychology Bulletin, 2004,30:1416-1432

Qi Wang , Martin A. Conway, Yu-bo Hou: Infantile Amnesia: A Cross-Cultural Investigation. Cognitive Science 2004,1,123-135.

Hou,Yubo.,Zhu, Y., & Peng, K.P: Thinking Styles and Disease Cognitions Among Chinese. Journal of Psychology in Chinese Societies 2003,4(2):161-180.