Dr. Yubo Hou is an associate professor in Department of Managerial and Social Psychology of Peking University. He obtained his Ph.D. degree in psychology from Peking University in 2004. His research interests are on personality and social psychology, cyber psychology, cultural psychology and social media research.
List of Publications
Cao Yi; Wang, Yijiang; Hou, Yubo; Ji, Li-Jun(2026).Beyond Laughter: How Culture Shapes the Meaning and Preference of Humor. Personality and Social Psychology Bulletin Advance online publication https://doi.org/10.1177/01461672251405520
Ge, Xiaoyu; Zhang, Xiaomeng; Li, Qianyi; Zhang, Zhao; Hou, Yubo(2025). Maximizers Abandon More Before Decisions, Regret More After Decisions, and Re-Maximize More for Second-Time Decisions: Real-World Analysis of Online Consumer Behaviors. Personality and Social Psychology Bulletin Advance online publication https://doi.org/10.1177/01461672251385756
Yi Cao, Yubo Hou & li-jun Ji(2025)Cultural tightness reduces humor production: Evidence from Multiple Countries. American Psychologist Advance online publication. https://doi.org/10.1037/amp0001607
Zheng, W., Yu, H., & Hou, Y. (2025). Narcissism Unveiled: Exploring the Dynamics of emotion and everyday creativity. Psychology of Aesthetics, Arts, and Creativity. Advance online publication. https://doi.org/10.1037/aca0000772
Dong, Z., Yang, T., Jia, X., Cao, Y., & Hou, Y. (2025). Poverty makes me overwork: The influence of subjective socioeconomic status on involution behavior. Journal of Pacific Rim Psychology, Vol,19:1-17. https://doi.org/10.1177/18344909251387772
Yi Cao, Jiahao Cao; Yubo Hou & li-jun Ji(2025). How Humorous is AI? Exploring ChatGPTs Role in Humor Generation and Human-AI Interaction. Computers in Human Behavior Reports,20(2025)100807. https://doi.org/10.1016/j.chbr.2025.100807
Dong, Z., Han, B., Yang, T., Chen, S., Cao, Y., & Hou, Y. (2025). Humor Production Promotes Creativity: The Mediating Role of Self-Efficacy and the Moderating Role of Fear of Authority. Behavioral Sciences, 15(8), 1003. https://doi.org/ 10.3390/bs15081003
Ge, X. & Hou, Y. (2025). Social influence during public crises: Weekly dynamics and adaptive patterns of conformity to the collective following the COVID-19 outbreak. The Proceedings of the National Academy of Sciences 122 (25) e2500008122 https://doi.org/10.1073/pnas.2500008122
Cao, Y., Li, H., Jiang, T., Dang, J., Hou, Y(2025). Laughing off cyber spoofing: the role of self-deprecating humor in enhancing celebrities’ interpersonal likeability. BMC Psychol 13, 501 (2025). https://doi.org/10.1186/s40359-025-02841-7
Gui, Y,. & Hou,Y(2025). Examining Older Adults’ Filial Expectation and Evaluation of Adult Children. Journal of Comparative Family Studies. Advance online publication. https://doi.org/10.3138/jcfs-045-202
Sun, Z., Chen, S., Wang, K., Yuan, M., & Hou, Y*. (2025). Fighting Aging with Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption. International Journal of Consumer Studies. Advance online publication https://doi.org/10.1111/ijcs.70016
Yang, T., Zheng, X., Dong, Z., Zheng, Y., & Hou, Y. (2025). Bridging the gap through common features: The semantic structure of creative metaphors. Psychology of Aesthetics, Creativity, and the Arts Advance online publication https://doi.org/10.1037/aca0000737
Shi, L., Hou, Y., Su, R. et al. Self-enhancing humor: an antidote for perfectionists’ stress coping. Curr Psychol 44, 818–836 (2025). https://doi.org/10.1007/s12144-024-07196-7
Wang, Q., Suo, T., Mei, L., Guan, L., Hou, Y., & Dai, Y. (2025). Do future actions matter more than past deeds? Temporal moral attribution in U.S. and Chinese school-age children. Developmental Psychology, 61(2), 228–240. https://doi.org/10.1037/dev0001825
Liu,Y.; Hou,Y., & Hong,Y(2025). The profiles, predictors, and intergroup outcomes of cultural attachment. Personality and Social Psychology Bulletin Vol,51(3) :374-393 https://doi.org/10.1177/01461672231190753.
Sun, Z., Yuan, M., Zhang, J., Kou, S., & Hou, Y. (2025). The Role of Awe on Booking Intention in Short-Term Rentals. Journal of Hospitality & Tourism Research, Vol. 49(2) 298–308. https://doi.org/10.1177/10963480231179996
Yuan, J., Cao, Y., Feng, M., & Hou, Y. (2024). The effect of short-form video usage on self-expansion. Psychology of Popular Media. Advance online publication https://doi.org/10.1037/ppm0000572
Yang, T., Chen, Y., Wu, G., & Hou, Y. (2024). Free but controlled mind creates through reference: The role of shifting and idea referencing in individuals with different working memory and mind wandering profiles. Psychology of Aesthetics, Creativity, and the Arts. Advance online publication. https://doi.org/10.1037/aca0000708
Ge, X., Li, X., & Hou, Y. (2024). Confucian ideal personality traits (Junzi personality) and leadership effectiveness: Why leaders with traditional traits can achieve career success in modern China. Journal of Organizational Behavior, 45(5), 741–763. https://doi.org/10.1002/job.2764
Li,H., Yang,L., Wang,T., Xiao,R., Song,L., Xie,W., Wang, Z.,Wu, Y., Su,R., Ma,H., Hou,Y.(2024), Structured diary introspection training: A kind of critical thinking training method can enhance the Pro-C creativity of interior designers,Thinking Skills and Creativity,52, 101530, https://doi.org/10.1016/j.tsc.2024.101530.
Zheng, Y.; Hou, Y.; Dong, Z. (2024), From Good Expectancy to Good Feelings: How Optimism Is Related to Subjective Wellbeing in Chinese Adults through the Pathway of Coping. Behav. Sci. 14, 165. https://doi.org/10.3390/bs14030165
Sun, Z., Zhou, H., Yang, T., Wang, K. and Hou, Y. (2024), Unique consumption: the impact of busy mindset on preference for angular versus circular shapes. Journal of Product & Brand Management. 33 (3): 357–369, https://doi.org/10.1108/JPBM-02-2023-4366
Dong, Z., Yang, T., Hou, Y., Cao, Y., & Feng, M. (2024). System-justifying belief alleviates online privacy concerns: The mediating role of relatedness satisfaction and general trust. Computers in Human Behavior. 154,108140 https://doi.org/10.1016/j.chb.2024.108140
Yi Cao,Y., Liu,Y., Hou.Y*., & Ji, L.-J*.(2024). Essentializing Humor: Implications for Pursuing Humorous. Journal of Happiness Studies, 25,11 https://doi.org/10.1007/s10902-024-00717-y
Yang, T., Zhang, Q., Sun, Z. , & Hou, Y. . (2024) Automatic assessment of divergent thinking in Chinese language with TransDis: A transformer-based language model approach. Behavior Research Methods, 56, 5798–5819 . https://doi.org/10.3758/s13428-023-02313-z
Wang, K.; Sun, Z.; Hou,Y,* ; Yuan, M,.(2023). Coping with Mortality Salience: The Role of Connection Thinking and Afterlife Beliefs in Chinese Context, Frontiers in Psychology-Personality and Social Psychology. 14,1190906 doi: 10.3389/fpsyg.2023.1190906
Liu, Z.; Yu, H.; Feng, M.;Hou, Y*.(2023) Thinking Styles and Creativity: The Mediating Role of Psychological Adjustment in College Students. Behav. Sci. 13, 875. https://doi.org/10.3390/bs13100875
Dong, Z; Wu, Z; Hou, Y*.(2023). Protect the environment for impressing others? Understanding whether, why, and when relational mobility shapes individual pro-environmental behaviors . Journal of Cleaner Production 427,139215 https://doi.org/10.1016/j.jclepro.2023.139215
Yu, Y.; Sun, Z.; Feng, C.; Xiao, X.; Hou, Y (2023). The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments. Foods 12,3270. https://doi.org/ 10.3390/foods12173270
Pan, X., Wang, Q ., & Hou,Y(2023). Are We Braver in Cyberspace? Social Media Anonymity Enhances Moral Courage,Computers in Human Behavior, 148,107880 https://doi.org/10.1016/j.chb.2023.107880
Lv, J.; Sun, Z.; Li, H.; Hou, Y(2023). The Role of Negative Perfectionism and the Relationship between Critical Thinking and the Halo Effect: Insights from Corporate Managers in Human Resources. Behav. Sci. 2023, 13, 533. https:// doi.org/10.3390/bs13070533
Cao,Y, Zhou,K, Wang,Y, Hou,Y* ., & Miao,R (2023). The influence of leader humor on employee creativity: from the perspective of employee voice. Front. Psychol. 14,1162790. doi: 10.3389/fpsyg.2023.1162790
Meng, W.; Feng, M.; Yu, H.; Hou, Y*(2023). The Impact of the Chinese Thinking Style of Relations on Mental Health: The Mediating Role of Coping Styles. Behav. Sci.. 2023, 13, 442. https://doi.org/10.3390/ bs13060442
Dong, Z., Hou, Y*., Cao, Y., & Wu, Z. (2023). Relational Mobility and Problematic Internet Use: A Person–Environment Interactionist Perspective. Social Media + Society. 9(1):1-14 https://doi.org/10.1177/20563051231155113
Huang, L.; Hou, Y*.; Sun, Z.; Wang, Q(2023). How Does COVID-19 Risk Perception Affect Sense of Control? The Roles of Death Anxiety and Confucian Coping. Int. J. Environ. Res. Public Health,20, 2299. https://doi.org/10.3390/ ijerph20032299
Sun, Z.; Hou, Y*.; Song, L.; Wang, K.; Yuan, M(2023). The Buffering Effect of Awe on Negative Emotions in Self-Threatening Situations. Behav. Sci., 13, 44. https://doi.org/ 10.3390/bs13010044
Cao, Y., Liu, Y., Hou, Y*., & Ji, L.-J*. (2023). The effects of benevolent vs. corrective humor on interpersonal liking and behavioral compliance. Personality and Individual Differences. 200, 111907. https://doi.org/10.1016/j.paid.2022.111907
Mert, N., Hou, Y., Wang, Q. (2023). What lies ahead of us? Collective future thinking in Turkish, Chinese, and Americans. Memory & Cognition. 51:773–790 https://doi.org/10.3758/s13421-022-01321-2
Cao,Y., Hou,Y*., Dong, Z., & Ji L,J.(2023). The Impact of Culture and Social Distance on Humor Appreciation, Sharing, and Production. Social Psychological and Personality Science. 14(2):207-217 https://doi.org/10.1177/19485506211065938
Ran, Y.; Hou, Y*.; Dong, Z.; Wang, Q. (2022) Moral Observer-Licensing in Cyberspace. Behav. Sci., 12, 148. https://doi.org/10.3390/ bs12050148
Shi, L.; Li, H.; Huang, L.; Hou, Y*.; Song, L. (2022). Does Cyberostracism Reduce Prosocial Behaviors? The Protective Role of Psychological Resilience. Int. J. Environ. Res. Public Health, 19, 4388. https://doi.org/10.3390/ ijerph19074388
Ge, X., & Hou, Y*.(2022). Patterns of achievement attribution of Chinese adults and their sociodemographic characteristics and psychological outcomes: A large-sample longitudinal study. Personality and Individual Differences. 184, 111230 https://doi.org/10.1016/j.paid.2021.111230
Hou,Y*., Pan, X., Cao, X., & Wang, Q.(2022).Remembering Online and Offline: The Effects of Retrieval Contexts, Cues, and Intervals on Autobiographical Memory. Memory, 30(4):441-449 https://doi.org/10.1080/09658211.2021.1953078
Hou, Y.; Gao, M.; Huang, L.; Wang, Q(2021). Air Pollution Reduces Interpersonal Trust: The Roles of Emotion and Emotional Susceptibility. Int. J. Environ. Res. Public Health , 18, 5631. https://doi.org/10.3390/ ijerph18115631
Li, H.,Wang,T., Cao, Y., Song, L., Hou, Y., & Wang,Y. (2021): Culture, Thinking Styles and Investment, Psychological Reports,125(3):1528–1555,DOI: 10.1177/0033294121997778
Jiang,T., Chen, Z., Wang, S., & Hou, Y (2021): Ostracism Disrupts Self-Continuity, Personality and Social Psychology Bulletin,Vol. 47(9) : 1390–1400 https://doi.org/10.1177/0146167220974496
Ji, L.J., Khei, M., Yap, S., Wang, X., Zhang, Z., & Hou,Y.(2021). Cultural Differences in the Construal of Suffering and the COVID-19 Pandemic, Social Psychological and Personality Science , 12(6) 1039-1047, DOI: 10.1177/1948550620958807
Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(1), article 4. doi: 10.5817/CP2019-1-4
Jiang,T., Li ,H., & Hou,Y. (2019) Cultural Differences in Humor Perception, Usage, and Implications. Frontiers in Psychology. 10:123. doi: 10.3389/fpsyg.2019.00123
Hou,Y., Jiang, F., & Wang, X.(2019): Marital commitment, communication and marital satisfaction: An analysis based on actor–partner interdependence model. International Journal of Psychology, 54(3),369-376. DOI: 10.1002/ijop.12473
Wang,Q., Hou,Y., Koh, J. B. K., Song,Q., & Yang,Y.(2018)Culturally Motivated Remembering: The Moderating Role of Culture for the Relation of Episodic Memory to Well-being, Clinical Psychological Science.Vol. 6(6) 860–871. https://doi.org/10.1177/21677026187840
Wang,Q., Hou,Y., & Gould,T.(2018)Dialecticism and the Future Self in Cultural Contexts: Relations to Well-Being. Chapter in The Psychological and Cultural Foundations of East Asian Cognition, edited by Julie Spencer-Rodgers & Kaiping Peng. Publisher: Oxford University Press 456-478
Hou, Y., Jiang,T., & Wang,Q.(2017)Socioeconomic Status and Online Shaming: The Mediating Role of Belief in a Just World,Computers in Human Behavior,Vol.76:19-25 https://doi.org/10.1016/j.chb.2017.07.003
Wang, Q., Lee, D., & Hou, Y. (2017) Externalising the autobiographical self: sharing personal memories online facilitated memory retention, Memory, 25:6, 772-776, DOI: 10.1080/09658211.2016.1221115
Jiang,T., Hou, Y., & Wang,Q.(2016):Does micro-blogging make us “shallow”? Sharing information online interferes with information comprehension , Computers in Human Behavior, Vol.59:210-214, https://doi.org/10.1016/j.chb.2016.02.008
Hsieh, H.F., Zimmerman, M. A., Xue, Y., Bauermeister, J. A., Caldwell, C. H., Wang, Z., & Hou, Y. (2016). Cumulative Risks and Promotive Factors for Chinese Adolescent Problem Behaviors. Journal of Applied Developmental Psychology. 43:71-82 doi:: 10.1016/j.appdev.2016.01.003
Wang, Q., Gould, T., & Hou, Y. (2015). Is the future always brighter than the past? Anticipation of changes in the personal future after recall of past experiences. Memory, 23, 178-186. doi:10.1080/09658211.2013.877147
Wang, Q., Koh, J. B. K., Song, Qi., Hou, Y.(2015):Knowledge of Memory Functions in Euro-American and Asian Adults and Children: The Relation to Autobiographical Memory. Memory, Vol. 23(1)25-38:DOI:10.1080/09658211.2014.930495
Hsieh, H.F., Zimmerman, M. A., Xue, Y., Bauermeister, J. A., Caldwell, C. H., Wang, Z., & Hou, Y. (2014): Stress, Active Coping and Problem Behaviors among Chinese Adolescents, Journal of Orthopsychiatry Vol. 84(4):364–376
Qi Wang, Diana Capous, Jessie Bee Kim Koh & Yubo Hou(2014): Past and Future Episodic Thinking in Middle Childhood, Journal of Cognition and Development, 15(4):625–643 DOI:10.1080/15248372.2013.784977
Paul E. Jose;Kerstin Kramar;Yubo Hou(2014):Does Brooding Rumination Moderate the Stress to Depression Relationship Similarly for Chinese and New Zealand Adolescents? Journal of Educational and Developmental Psychology,Vol. 4, No. 1,114-127.
Jiang, F., Lu, S., Hou, Y., & Yue, X.(2013). Dialectical Thinking and Health Behaviors: The Effects of Theory of Planned Behavior. International Journal of Psychology, Vol 48(3)206-214, DOI:10.1080/00207594.2012.656130
Qi Wang, Martin A, Conway, Sarah Kulkosky, Yubo Hou, Katrin Mueller-Johnson, Cagla Aydin and Helen L,Williams(2012) The “Egocentic” Americans? Long-Term Memory for Public Events in Five Countries. In Trends in Cognitive Sciences 183-190, Editor: Miao-Kun Sun, Nova Science Publishers, Inc.
Yubo Hou, Ge Gao, Fei Wang, Tingrui Li and Zhilan Yu. Organizational Commitment and Employee Creativity: the Moderating and mediating effect of Thinking Styles”Annals of Economics and Finance,2011,12(2):411-431
Sarah Kulkofsky ,Qi Wang , Martin A. Conway ,Yubo Hou , Cagla Aydin, Katrin Mueller-Johns, and Helen Williams: Cultural variation in the correlates of flashbulb memories:An investigation in five countries. Memory, 2011,19(3),233-240.
Qi Wang , Yubo Hou, Huizhen Tang ,and Alicia Wiprovnick: Travelling bacwards and forwards in time:Culture and Gender in Episodic specificity of past and future events. Memory,2011,19(1)103-109
Qi Wang, Carole Peterson, Yubo Hou: Children Dating Childhood Memories, Memory , 2010,18(7):754-762
Sarah Kulkofsky, Qi Wang, Yubo Hou: Why I Remember That: The Influence of Contextual Factors on Beliefs about Everyday Memory, Memory & Cognition 2010,38(4)461-473
Rebecca Myerson, Yubo Hou, Huizhen Tang, Shui Li, Hui Lin, and Zhuxuan Ye:Home and Away: Chinese Migrant Workers between Two Worlds,Sociological Review , 2010,58(1):26-44
Carole Peterson, Qi Wang, Yubo Hou: “When I Was Little”: Childhood Recollections in Chinese and European Canadian Grade-School Children. Child Development 2009,80(2):506-518
Zorana Ivcevic ,David B. Pillemer,Qi Wang,Yubo Hou Huizhen Tang ,Tamara Mohoric, Vladimir Taksic: When We Feel Good and Bad About Ourselves: Self-Esteem Memories Across Cultures, Memory, 2008,16(7),703-711
Rodgers,J.,Peng, K.P. Wang, L., & Hou, Y.B: Dialectical Self-Esteem and East-West Differences in Psychological Well-being, Personality and Social Psychology Bulletin, 2004,30:1416-1432
Qi Wang , Martin A. Conway, Yu-bo Hou: Infantile Amnesia: A Cross-Cultural Investigation. Cognitive Science 2004,1,123-135.
Hou,Yubo.,Zhu, Y., & Peng, K.P: Thinking Styles and Disease Cognitions Among Chinese. Journal of Psychology in Chinese Societies 2003,4(2):161-180.